October 1st, 2015 by Chris Crum
GoDaddy recently commissioned RedShift to poll 4,000 “very small” businesses (5 employees or less) hoping to understand how they are using the web. They found that the majority (59%) have no website, and that this is impacting their ability to grow and market to new customers.
The study also found that 55% are planning to come online within the next 2 years, and that nearly half of these businesses believe they’ll see growth as a result. GoDaddy says this is in line with what those who have built sites have experienced, adding that 59% of very small businesses with sites say their businesses have grown since coming online.
The study also found that 48% said they intend to sell goods from their website (ecommerce functionality) within a year of its launch.
CEO Blake Irving, who recently participated in an interesting reddit AMA about small business initiatives as well as the company’s various past controversies, wrote about the new research in a blog post.
“Given that there are roughly 200 million VSBs globally, their getting online effectively could have a major impact on small business growth as a percentage of the economy,” hewrote. “However, there are still some notable distinctions about who is ready to take the plunge. Newer small businesses were nearly twice as likely to want a website compared to their older counterparts; firms with at least one employee (vs. sole-proprietors) were further along in their plans.”
The following infographic is from Irving’s post.
“While we take for granted that everyone is online, the reality is that for many small businesses it’s simply not true,” Irving said. “What is clear is that these very small businesses are realizing that if they don’t fully engage online, they are at a competitive disadvantage.”
The full study is 32 pages, so if you’re a “very small” business, you might want to grab some coffee and get comfortable. Find it here.
Images via GoDaddy
September 3rd, 2015 by Mike Moran
I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero.
This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. Read the rest of this entry »
August 12th, 2015 by Stoney deGeyter
There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really shine is when they work together as part of a single web marketing campaign. Read the rest of this entry »
July 15th, 2015 by Lee Odden
Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools.
During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you start with? Should you use specialized or multi-purpose tools? What features distinguish basic from intermediate to advanced and when should you upgrade? Read the rest of this entry »
June 18th, 2015 by Jim Connolly
If your business is growing slower than it should be, this post is just for you.
To get your business moving forward, there are 2 things you need to focus on. I have set them out as 2 questions. Oh, and don’t worry, I’m going to help you find your answers too! Read the rest of this entry »
May 21st, 2015 by Navneet Kaushal
It’s time to devise a plan to reach consumers on mobile as majority of them are using mobile devices, otherwise you stand to lose potential and current customers to websites providing better mobile experience. Read the rest of this entry »
April 29th, 2015 by Don Campbell
The best way to grow your business is to take good care of your customers. Deliver great products and services, and add that personal touch.
But sometimes things still go wrong despite your best efforts. That’s why you need to be proactive with your customers, and ask for feedback to identify any issues right after the sale or interaction. Read the rest of this entry »
April 8th, 2015 by Chris Crum
You’ve heard over and over again that your business should be using Pinterest, but are you really taking this advice? And if so, to what extent? Are you paying as much attention to it as you should be? Probably not, you know why? Because business is HUGE on Pinterest. Probably more so than you ever realized. Read the rest of this entry »
March 12th, 2015 by Chris Crum
If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. Read the rest of this entry »
February 4th, 2015 by John Jantsch
You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic.
Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process. Read the rest of this entry »