A while ago, I wrote a post about how to keep your copywriting clients happy. As we all know, if you want to set yourself apart from the rest of the crowd, excelling in customer service is the way to go. Read the rest of this entry »

If a strong competitor turned up next week, targeting your clients and prospective clients with great marketing and a compelling service, what would you do? Read the rest of this entry »

So we’ve turned the corner into 2012 and have a fresh new twelve months to imagine, invent and make happen.

I think it’s going to be a crazy year (crazy in a good way for small business!) and believe we are only limited by our own thinking.

So on that note, I went cruising around the web to see what others were thinking about this year. Here’s what I found. Read the rest of this entry »

First off I want to apologize to anyone who came to this post expecting to hear about some new secret tool or approach for gaining Facebook fans. Read the rest of this entry »

It’s time for my annual prediction of small-business trends. Read the rest of this entry »

This is the third post of a seven part series covering how to become a local search entrepreneur. In the past two posts I have taken a closer look at the business model surrounding specialized directory style websites that can generate income by listing local businesses. In this post I’m going to discuss how to use Google’s Keyword Research Tool and Search Results to identify a niche that has the most potential for success. Read the rest of this entry »

Seriously, what IS stopping you from effectively marketing your small business? Because chances are you aren’t. Read the rest of this entry »

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! Read the rest of this entry »

As many may already know, Google Plus is now allowing people to create their very own Google Plus business page. Although Google Plus pages are not limited to just business use, businesses from all around who are already using Google Plus are now taking advantage of being able to create a Google Plus page. This will give many businesses, and organizations a new avenue of communication with their customers along the lines of branding through a social network. The process of setting up a Google Plus page is fairly straightforward, and only takes a few minutes.
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Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God get’s up is forever behind you, as you make that long-awaited jump to start your own online business. Your dream of financial freedom and peddling your own wares is almost as easy as point and click.
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