January 7th, 2015 by Sally Falkow
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight:
Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making
In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.
I totally agree. Read the rest of this entry »
December 2nd, 2014 by Jay Baer
Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? Read the rest of this entry »
November 12th, 2014 by John Jantsch
Lots of companies come to me for advice on ways to grow their businesses massively.
I start off by telling most that if you have big growth objectives you better have big marketing vision. Read the rest of this entry »
October 21st, 2014 by Navneet Kaushal
A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.
Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours. Read the rest of this entry »
October 1st, 2014 by Jim Connolly
When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Read the rest of this entry »
September 10th, 2014 by Andrea Goldberg
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors. Read the rest of this entry »
August 20th, 2014 by Jim Connolly
If you want to enjoy better response rates from your marketing messages, you need to know 2 things. Read the rest of this entry »
July 30th, 2014 by Arik Hanson
$10,000 per Vine.
That was the stat that caught my eye a few weeks ago, when I started hearing more about Niche.
What’s Niche, you ask? Read the rest of this entry »
July 9th, 2014 by Jim Connolly
A business owner has a couple of options, when deciding how to market her business. Read the rest of this entry »
June 18th, 2014 by Jim Connolly
Most small business owners compare their business, to their competitor’s businesses. This is why the fees, promises and range of services offered by competing businesses in any industry, are strikingly similar.
Here’s the challenge with that approach: It places a very low ceiling on your potential. Read the rest of this entry »