Google Assists Small Businesses With Webmasters Channel

March 12th, 2015 by Chris Crum

If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. Read the rest of this entry »

How to Promote Every Piece of Content You Create

February 4th, 2015 by John Jantsch

You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic.

Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process. Read the rest of this entry »

Online Reputation Management Guide for 2015

January 7th, 2015 by Sally Falkow

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight:

Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making

In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

I totally agree. Read the rest of this entry »

23 Reasons Why Business people Love Podcasts

December 2nd, 2014 by Jay Baer

Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? Read the rest of this entry »

How to Make Your Competition Irrelevant

November 12th, 2014 by John Jantsch

Lots of companies come to me for advice on ways to grow their businesses massively.

I start off by telling most that if you have big growth objectives you better have big marketing vision. Read the rest of this entry »

Google Penguin 3.0 Arrives: Big Recovery for Penguin 2.0 Hit Sites- Small Businesses Gain!

October 21st, 2014 by Navneet Kaushal

A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.

Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours. Read the rest of this entry »

How to reclaim the energy you had, when you started your business!

October 1st, 2014 by Jim Connolly

When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Read the rest of this entry »

Marketing failure should not be fatal

September 10th, 2014 by Andrea Goldberg

We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors. Read the rest of this entry »

How to get your marketing noticed by the right people

August 20th, 2014 by Jim Connolly

If you want to enjoy better response rates from your marketing messages, you need to know 2 things. Read the rest of this entry »

Niche: The next evolution of influencer outreach?

July 30th, 2014 by Arik Hanson

$10,000 per Vine.

That was the stat that caught my eye a few weeks ago, when I started hearing more about Niche.

What’s Niche, you ask? Read the rest of this entry »