Web Marketing Isn’t One Thing; It’s Every Thing

August 12th, 2015 by Stoney deGeyter

There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really shine is when they work together as part of a single web marketing campaign. Read the rest of this entry »

Use These Important Tools For Your Social Media Marketing Efforts

July 15th, 2015 by Lee Odden

Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools.

During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you start with? Should you use specialized or multi-purpose tools? What features distinguish basic from intermediate to advanced and when should you upgrade? Read the rest of this entry »

How to raise your business to a whole new level

June 18th, 2015 by Jim Connolly

If your business is growing slower than it should be, this post is just for you.

To get your business moving forward, there are 2 things you need to focus on. I have set them out as 2 questions. Oh, and don’t worry, I’m going to help you find your answers too! Read the rest of this entry »

3 Places Small Businesses Can Connect with Consumers on Mobile!

May 21st, 2015 by Navneet Kaushal

It’s time to devise a plan to reach consumers on mobile as majority of them are using mobile devices, otherwise you stand to lose potential and current customers to websites providing better mobile experience. Read the rest of this entry »

Taking Care of Your Customers

April 29th, 2015 by Don Campbell

The best way to grow your business is to take good care of your customers. Deliver great products and services, and add that personal touch.

But sometimes things still go wrong despite your best efforts. That’s why you need to be proactive with your customers, and ask for feedback to identify any issues right after the sale or interaction. Read the rest of this entry »

The Most Important Pinterest Stat For Businesses

April 8th, 2015 by Chris Crum

You’ve heard over and over again that your business should be using Pinterest, but are you really taking this advice? And if so, to what extent? Are you paying as much attention to it as you should be? Probably not, you know why? Because business is HUGE on Pinterest. Probably more so than you ever realized. Read the rest of this entry »

Google Assists Small Businesses With Webmasters Channel

March 12th, 2015 by Chris Crum

If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. Read the rest of this entry »

How to Promote Every Piece of Content You Create

February 4th, 2015 by John Jantsch

You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic.

Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process. Read the rest of this entry »

Online Reputation Management Guide for 2015

January 7th, 2015 by Sally Falkow

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight:

Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making

In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

I totally agree. Read the rest of this entry »

23 Reasons Why Business people Love Podcasts

December 2nd, 2014 by Jay Baer

Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? Read the rest of this entry »