September 1st, 2010 by Rich Brooks
Dear Service Professional,
As we (hopefully) move away from the Great Recession you may be seeing inquiries, albeit tentative. They’re interested in your landscaping/consulting/tutoring services, but they don’t want to spend that much so they ask you if you can scale back your proposal.
Don’t do it.
August 25th, 2010 by Rich Brooks
To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media.
And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work by itself, it just amplifies your own efforts. Here’s how to maximize your efforts to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads for your sales team.
August 18th, 2010 by Anil Batra
Forms are everywhere on the internet, some convert great while other don’t. There are several factors such as call to action, images, copy etc. that all contribute to the success of a form. However, even a well designed form might not convert well if some fundamental things are not taken care of. In this post I am listing 5 fundamental things that could be preventing the visitors from converting.
August 11th, 2010 by Scott Clark
Google recently announced that Businesses with verified Google Place Pages can respond to their reviews like can be done on other review sites. This is a long-requested feature, especially by businesses that feel they were wrongly accused of something or that just want to offer a public “thank you” for a compliment. Yelp has long allowed responses in this manner, and I’ve seen many small businesses respond with jabs and poorly considered comments. With customers using online reviews as a part of the purchase decision, it’s more important than ever that you actively solicit reviews and manage them well.
August 3rd, 2010 by Stacy Karacostas
Years ago, back when I was copywriter and marketing consultant, I worked with a client who wanted to offer quit smoking classes virtually. She’d been teaching live classes for years for another company, but saw a niche that wasn’t being filled.
July 27th, 2010 by Danny Brown
We’re told by those that know that we should be in social media. Not just in it, though, but participating.
Jumping in; joining conversations; leading the way; growing our audiences while talking with them at the same time. And of course, in an ideal world, we should and would follow the above and more.
July 21st, 2010 by Beth Schillaci
This month I have been publishing a new post every weekday which is something I have never done. I’m not going to lie, it’s been a challenge, but I am finding that creating a routine has made the process much easier. I’m going to give you an insider’s view into what I have been doing.
First, when I thought about this idea I wanted to make sure I had enough content to fill a whole month so I created my editorial calendar, which I discussed yesterday. Once I had the main topics for the month, I sat down and wrote out an outline for each post so I had a skeleton to work from. I did this because it takes a lot of stress off of myself to get everything on paper at once and then expand upon it later.
July 14th, 2010 by Mike Moran
If you are old (like me), then you might be doing certain things the way you always have, without realizing that times have changed. The old ways don’t necessarily continue to work. All this was brought to mind when I read a recent story about how State Farm Insurance followed the old procedures, which didn’t work out for them when they were handling a case of a dog tragically killed by a car.
June 30th, 2010 by Gabriel Goldenberg
While measuring relationships should be the paradigm for social media analytics tools, relationship building is just an intermediate step for any marketing campaign. Ultimately, marketing needs to drive financial metrics found on balance sheets or income statements.
June 23rd, 2010 by Matthew Elshaw
One of the best ways to start building your organic rankings is to target local search terms which are relevant for your business. Local search terms are usually made up of a generic keyword with the addition of a local modifier, for example
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