November 12th, 2014 by John Jantsch
Lots of companies come to me for advice on ways to grow their businesses massively.
I start off by telling most that if you have big growth objectives you better have big marketing vision. Read the rest of this entry »
October 21st, 2014 by Navneet Kaushal
A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came.
Impact of the update was noticed in Google search results late Friday night. However, SEO industry is unsure about the changes the update will cause in the search rankings. We analyzed the rankings of sites we manage after Penguin 3.0 update and did not find anything to suggest any of them got hit by the algorithm refresh. However we did found increase in rankings for almost all clients of ours. Read the rest of this entry »
October 1st, 2014 by Jim Connolly
When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Read the rest of this entry »
September 10th, 2014 by Andrea Goldberg
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors. Read the rest of this entry »
August 20th, 2014 by Jim Connolly
If you want to enjoy better response rates from your marketing messages, you need to know 2 things. Read the rest of this entry »
July 30th, 2014 by Arik Hanson
$10,000 per Vine.
That was the stat that caught my eye a few weeks ago, when I started hearing more about Niche.
What’s Niche, you ask? Read the rest of this entry »
July 9th, 2014 by Jim Connolly
A business owner has a couple of options, when deciding how to market her business. Read the rest of this entry »
June 18th, 2014 by Jim Connolly
Most small business owners compare their business, to their competitor’s businesses. This is why the fees, promises and range of services offered by competing businesses in any industry, are strikingly similar.
Here’s the challenge with that approach: It places a very low ceiling on your potential. Read the rest of this entry »
May 28th, 2014 by Danny Brown
We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine.
We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and make us feel that we’re the only people that they’re talking to at that given time.
Simply put, we enjoy being part of the experience. Read the rest of this entry »
April 30th, 2014 by Jay Baer
As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics.
A foundation of our work is benchmarking our clients’ social media efforts against their competitors. This competitive data doesn’t tell the whole story. Competitors may have different resource levels allocated to social, and sometimes have a wholly different approach. But, rich competitive data gives our clients a valuable snapshot of how they are faring at both the macro and micro levels.
Our go-to tool for this type of data is RivalIQ, a relatively new entrant in the social analytics scene that I like so much, I invested in the company. Read the rest of this entry »