As a medium for low cost promotion for your small business, networking is extremely effective. Whether it’s an online business network like LinkedIn, or offline networking events in your hometown, there’s no denying that networking offers small businesses a cost-effective and often successful way for your company to grow.

The problem with the majority of business networking sites is that it can be all too easy to disappear amongst the crowd, particularly with the likes of LinkedIn that has over 25 million business professionals using its service. This has resulted in many smaller businesses shying away from using business networks, despite them being the types of users that would benefit the most from a business network.

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