Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone). DeVito is more known for his comedic roles – Romancing the Stone, Twins and the TV series Taxi.

Yet while they’re both great actors, that’s not the main reason I like them. It’s more to do with their attitude of being different and using that as their strength. Neither are what you would call your typical Hollywood heroes, yet it hasn’t stopped them from taking the movie industry by storm and becoming major players.

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Are you looking for a simple, inexpensive way to get people to buy more now.And come back to buy again later (Duh, who isn’t)? Instead of putting your products or services on sale, or giving out coupons, consider offering credit towards future purchases for every so many dollars spent between now and a future deadline. For example, I might say “For every $50 you spend with me before December 31st, you’ll get 10% back in Stacy Bucks you can spend anytime in the next year.”

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Among other sessions, on Tuesday of Search Engine Strategies Chicago I attended SEM Small Business Blitz.

This session was a quick list of (often) free and easy tips for small business to compete in the social and search media.
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