BusinessWeek’s Rachael King specializes in helping small businesses understand technology. Her latest article looks at the online reputation management industry and includes lots of great advice–including some from yours truly.

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You’re a public relations professional or agency. How are you monitoring your brand and those of your clients?

You are actually monitoring, right?

I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account.

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Lots of entrepreneurs struggle when it comes to making sales. Though there are many possible reasons for this, I’ve found one mistake in particular that small business owners make time and again. This is something that kills sales—especially sales of higher priced items—like nothing else. Luckily it is also fairly easy to avoid.

So what is this big mistake?

Asking for the sale too soon!

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