I flew to St. Louis for the Glazer-Kennedy Info Summit. This is a 4-day event about how to create and market information products (think ebooks, teleseminars, coaching groups, membership sites, live seminars and more).

This is the second time I’ve made it to this event, and once again I took home a ton of fantastic ideas. So for the last month I’ve been going through my notes and getting started on some of the new products and services I was inspired to create.

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In looking at the problem I presented in part one of this test, I’m pretty sure most of you decided to set up your stand first at the marathon, where there was a guaranteed market for your product. What you sacrificed in numbers you more than made up for in quality of prospect. In fact, you probably thought the whole test was a little ridiculous. Read the rest of this entry »

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best to get involved. Increased scrutiny by legal teams, the recession and a general fear of taking risks are also factors that are keeping brands from really digging deeply into using social media. Read the rest of this entry »

Lots of individuals and companies claim a proficiency in Pay Per Click (PPC) marketing, and the most common platform used in PPC is Google Adwords. This is because Google is the top search engine, by a wide margin, and its advertising platform lets you run ads for searches on Google, AOL, and many other sites. You can also run “content match” ads on millions of other sites, including big names like Facebook, and have your ad show up in context with topics related to what you sell. Read the rest of this entry »