Is your social media program about asking, or answering?

Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. And at the execution level, it’s an important distinction.

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Do you ever get stuck for inspiration in terms of what to write about for your online articles, your newsletter or ezine or your business blog? Or what you could talk about in your podcast or your inline video?

Google just might have the answer for you – in this video I go through how to use the Google Wonderwheel search tool to help you with ideas for your topics.

Of course – model NEVER copy someone elses articles won’t you!

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The use of “estimate search traffic” button is an invaluable tool to use in your Google Adwords campaign. Most businesses misunderstand the importance’s of its function. There is more to it than thinking ok this will cost me $30 to $100/day for this “concrete floor coatings” in the paint industry.

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