We’re told by those that know that we should be in social media. Not just in it, though, but participating.

Jumping in; joining conversations; leading the way; growing our audiences while talking with them at the same time. And of course, in an ideal world, we should and would follow the above and more.

Read the rest of this entry »

This month I have been publishing a new post every weekday which is something I have never done. I’m not going to lie, it’s been a challenge, but I am finding that creating a routine has made the process much easier. I’m going to give you an insider’s view into what I have been doing.

First, when I thought about this idea I wanted to make sure I had enough content to fill a whole month so I created my editorial calendar, which I discussed yesterday. Once I had the main topics for the month, I sat down and wrote out an outline for each post so I had a skeleton to work from. I did this because it takes a lot of stress off of myself to get everything on paper at once and then expand upon it later.

Read the rest of this entry »

If you are old (like me), then you might be doing certain things the way you always have, without realizing that times have changed. The old ways don’t necessarily continue to work. All this was brought to mind when I read a recent story about how State Farm Insurance followed the old procedures, which didn’t work out for them when they were handling a case of a dog tragically killed by a car.

Read the rest of this entry »