Archive for August, 2010

Generating Business Leads With Your Blog

August 25th, 2010 by Rich Brooks

To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media.

And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work by itself, it just amplifies your own efforts. Here’s how to maximize your efforts to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads for your sales team.

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Building A Stronger Call To Action For Conversation Growth

August 18th, 2010 by Anil Batra

Forms are everywhere on the internet, some convert great while other don’t. There are several factors such as call to action, images, copy etc. that all contribute to the success of a form. However, even a well designed form might not convert well if some fundamental things are not taken care of. In this post I am listing 5 fundamental things that could be preventing the visitors from converting.

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How To Respond To Google Place Page Reviews

August 11th, 2010 by Scott Clark

Google recently announced that Businesses with verified Google Place Pages can respond to their reviews like can be done on other review sites.  This is a long-requested feature, especially by businesses that feel they were wrongly accused of something or that just want to offer a public “thank you” for a compliment.  Yelp has long allowed responses in this manner, and I’ve seen many small businesses respond with jabs and poorly considered comments.  With customers using online reviews as a part of the purchase decision, it’s more important than ever that you actively solicit reviews and manage them well.

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Testing The Business Waters Before Your Big Launch

August 3rd, 2010 by Stacy Karacostas

Years ago, back when I was copywriter and marketing consultant, I worked with a client who wanted to offer quit smoking classes virtually. She’d been teaching live classes for years for another company, but saw a niche that wasn’t being filled.

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