The greatest online marketing campaign in the world won’t compensate for a badly designed landing page or website.

With the costs of online marketing continuing to grow, its vital that small business owners take the time to review and optimise their website conversion rates. Even small increases in conversion rate can lead to significant improvement in campaign ROI (Return on Investment).

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Google’s Engage is a brand new program that brings small businesses and individuals opportunities to help their clients in boosting their businesses through online advertisements services. It will provide free education to web masters, designers, developers, SEOs, agencies, individuals from almost any business background, enabling them, in turn, to assist their customers and clients’ businesses. Thus promoting an all round growth and benefit.

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Small business owners is a term I use throughout this site, because these remarkable people are the focus of everything I do here.  In fact, there’s a better than 9 in 10 probability that you are a small business owner yourself, such is the targeted nature of the site and its readership.  So, it’s little wonder that readers often ask me;

When you talk about small business owners, what actual size of business are you referring to Jim?

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Business owners were quick to recognize the marketing potential of social media, but nonprofits are also starting to realize that they too can utilize social media for promotion of their cause. The biggest issue that nonprofits face is raising awareness, and in this age of information overload, their attempts are often to a jaded audience who delete emails without reading them. To reach potential contributors, nonprofits must get up close and personal.

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