In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll look more at the content itself and how you can improve it for a better searcher and reader experience.

Keyword Integration

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Online video–and especially YouTube–is critical to your online marketing and increasing your overall visibility. Julie Perry tells how.

For the highlights of this article be sure to check out How to Make YouTube Part of Your Social Media Marketing at FastCompany.com.

Rich: Hi, this is Rich Brooks, and I have on the phone with me today Julie Perry. She is the social media director at BLASTmedia, which is a PR and social media firm.

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Just after a week of launching Google Wallet Google has launched it’s much anticipated Google Offers in Portland with selected local businesses offering customers some great deals to avail.

Google Offers,  touted  as a potential Groupon killer, came into existence after Google’s ambitious attempt to buy out Groupon failed last year. Soon after, Google announced that it was working on its own social coupon service and approximately a year later Google Offers came into existence.
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With many businesses having both an offline, as well as an online presence, much of the time the two operate as 2 separate entities. Having the two elements work hand in hand can really give your business a boost, as what the customer sees in one area will be reinforced in full on the other.

I’ve outlined 7 handy tips that will help you to integrate both aspects of your business, and blur the line between your offline marketing, and online.

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Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

There are lots of things small businesses can do. I’ve mentioned some of them in ways to promote your small business for free and promote your small business for $888. But once we get past the basics, unless the small business owner has time to devote themselves to learning and implementing SEO, it’s almost a necessity to have someone on staff or to hire a consultant.
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