For as long as anyone that’s read this blog can remember, I’ve routinely uttered the phrase – strategy before tactics^TM. I firmly believe that lack of a clear marketing strategy is what leads many businesses to the ranks of the commodity.
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Any entrepreneur who’s been at it awhile knows it’s all too easy to let your business take over your entire life. Because there’s always more on your to-do list than any human can get done in a day (or possibly even a lifetime).

But unless you find ways of creating a bit of that elusive work/life balance, chances are you won’t last long owning your own business. Or at the very least you’ll be very unhappy doing it. Because you simply cannot work 60-80 hours a week, month after month, without burning out.
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As the economy tries to gain a solid footing, and small businesses wonder if they’ll be hiring or laying off employees the remainder of the year, business owners are wise to review their marketing strategy for what remains of this year and going forward in 2012.
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It’s very true when people say nothing in life ever stays the same.

If you’re into internet marketing you will definitely appreciate that. Google is constantly changing its algorithms. One minute your website could be riding high, the next it could be sinking fast.

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AdWords has always been Google’s money maker and the company is always on a quest to make it more and more profitable. With that in mind, the company recently announced its maiden venture into the world of vendor financing with the launch of the AdWords Credit Card.

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