A while ago, I wrote a post about how to keep your copywriting clients happy. As we all know, if you want to set yourself apart from the rest of the crowd, excelling in customer service is the way to go. Read the rest of this entry »

If a strong competitor turned up next week, targeting your clients and prospective clients with great marketing and a compelling service, what would you do? Read the rest of this entry »

So we’ve turned the corner into 2012 and have a fresh new twelve months to imagine, invent and make happen.

I think it’s going to be a crazy year (crazy in a good way for small business!) and believe we are only limited by our own thinking.

So on that note, I went cruising around the web to see what others were thinking about this year. Here’s what I found. Read the rest of this entry »