Gabriel Goldenberg

Profile: Gab Goldenberg writes on SEO at his SEO blog. Check out his services if you're in the market for something professional.

Posts by Gabriel Goldenberg:

Testing Your ROI Metric On Each Social Network

June 30th, 2010

While measuring relationships should be the paradigm for social media analytics tools, relationship building is just an intermediate step for any marketing campaign. Ultimately, marketing needs to drive financial metrics found on balance sheets or income statements.