Author
John Jantsch
Profile: John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
Posts by John Jantsch:
5 Reasons Why Landing Pages Are a Must
May 16th, 2012Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
How to Steal Like An Entrepreneur
May 2nd, 2012Perhaps steal is to big of a word for some, but the concept of learning from, borrowing from and gaining insight from the ideas, failures, successes, styles and approaches of others as a way to build something truly unique is a proven path to entrepreneurial success.
Optimized Is the New Integrated
April 25th, 2012Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.
The Cycle of Getting the Important Stuff Done
March 14th, 2012In yesterday’s post I listed what I called The Hierarchy of Getting the Important Stuff Done. Truthfully, I wasn’t prepared for the immediate and passionate response from my readers.
Teaching Your Business to Manage Itself
March 7th, 2012Have you ever encountered a business where everything just felt in place? The experience was perfect -the products, the people, the brand, everything worked in seemingly effortless fashion. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked [...]
Why Pinterest Is Not the Next Big Thing for Your Business
February 29th, 2012You’ve likely heard lots and lots about a newish social network called Pinterest in the last couple of weeks.
Two Ways to Make Social Networking Really Pay
December 21st, 2011First off I want to apologize to anyone who came to this post expecting to hear about some new secret tool or approach for gaining Facebook fans.
5 Trends That Will Shape Small Business in 2012
December 14th, 2011It’s time for my annual prediction of small-business trends.
5 Things Your Business Should Never Pay For
September 27th, 2011There is a never-ending list of things businesses must purchase in order to grow. It’s just a fact, and that fact is exploited by plenty of folks that want to sell you things that may or may not actually propel you towards growth. In the building of your brand, both online and off, there will [...]
5 Ways to Use the Internet to Drive People Off the Internet
September 14th, 2011One of the greatest uses of the Internet for small local business is as a tool to enhance their greatest offline strength – the ability to engage in person. While the Internet offers the ability to reach globally, it possesses real power for the local business in its ability to extend reach locally.
