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Author

Lee Odden

Profile: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.

Posts by Lee Odden:

    Growing Your Personal Brand Online

    April 6th, 2011

    In testing out the newer Facebook question feature, I thought it would be interesting to step away from corporate marketing and ask our network about personal brand marketing and the tools that have been the most effective.  With hundreds of millions of people active on social networks world wide, there have been more than a [...]

    How To Successfully Market Your Blog

    March 16th, 2011

    Concurrent with SXSWi in Austin, Texas this weekend was the TECHmunch event for food bloggers run by Babette Pepaj of Bakespace. Babette rounded up a stellar cast of characters to present on a variety of topics including numerous food journalists from the likes of CNN and the LA Times plus PR pros like Erik Deutch, [...]

    Using Facebook Fan Pages To Find Businesses

    February 23rd, 2011

    Either as a consumer that loves different brands or a B2B marketer who’s looking to connect with prospects, Facebook Fan pages offer an easy way to engage with others that have similar interests.  It’s easy enough to find the brand names you know, but when looking using other criteria, it can be tough. There’s a [...]

    Building B2B Content And Optimization To Increase Profits

    May 5th, 2010

    B2B marketers have always been in the business of “content marketing“ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a [...]