Author
Rene LeMerle
Profile: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.
Posts by Rene LeMerle:
Local SEO – Don’t Miss This Opportunity for Your Local Business
March 28th, 2012Why is it that so many local businesses keep ignoring SEO? It continues to baffle me. SEO is proven to work, and with a local focus, is a really cost effective way to drive customers to shops and businesses. Yet business owners continue to throw money away at antiquated marketing strategies and ignore SEO.
Google Launches Credit Card Exclusively for AdWords Users
August 3rd, 2011AdWords has always been Google’s money maker and the company is always on a quest to make it more and more profitable. With that in mind, the company recently announced its maiden venture into the world of vendor financing with the launch of the AdWords Credit Card.
Google Enters The Deals Market – Launches Google Offers
June 15th, 2011Just after a week of launching Google Wallet Google has launched it’s much anticipated Google Offers in Portland with selected local businesses offering customers some great deals to avail. Google Offers, touted as a potential Groupon killer, came into existence after Google’s ambitious attempt to buy out Groupon failed last year. Soon after, Google announced [...]
7 Tips on Matching Your Online and Offline Marketing
June 8th, 2011With many businesses having both an offline, as well as an online presence, much of the time the two operate as 2 separate entities. Having the two elements work hand in hand can really give your business a boost, as what the customer sees in one area will be reinforced in full on the other. [...]
Four Vital DIY Mobile Marketing Tips for Small Business
March 23rd, 2011Okay, let’s start with the obvious – “the mobile market is booming.” So if everyone knows that the mobile market is booming, then the question is “What have you done to take your marketing mobile?” The answer for most small businesses is “nothing”?
Top Three Ways to Use Social Media for SEO
March 9th, 2011The search engines have made it known that social media is increasingly being used to influence their rankings – a fact that we’ve been expecting for some time. So with this knowledge in hand, what are the best ways to use social media to influence your SEO strategies?
How To Use Google Website Optimizer
January 26th, 2011The greatest online marketing campaign in the world won’t compensate for a badly designed landing page or website. With the costs of online marketing continuing to grow, its vital that small business owners take the time to review and optimise their website conversion rates. Even small increases in conversion rate can lead to significant improvement [...]
How To Promote Your Small Business Through Facebook
March 24th, 2010Facebook has done it again. Last week, Facebook was again the most visited website in the US – toppling Google from the top spot. A report out by Experience Hitwise details that 7.07% of all internet visits during the week ended 13th March were to Facebook. Google by comparison received 7.03%. While the percentages might [...]
Generating Good ROI Through Careful Business Planning
January 12th, 2010Whether you’re just starting out, or re-evaluating your website strategy, it’s important for you to get your plan and budget right. The rule “Build it and they will come” rarely works in the online space. For you to be successful with your website marketing strategy – you need to have a proper plan and be [...]
Avoiding The Early Business SEO Mistakes
September 1st, 2009Given the unveiling of SEOmoz’s latest Top SEO Ranking Factors survey and some discussions I’ve had recently regarding what not to do in terms of SEO, I thought a top SEO mistakes post was appropriate. People often get so carried away with the idea starting an SEO program that they fail to do their research [...]
