Rohit Bhargava

Profile: Rohit Bhargava is the Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide. http://rohitbhargava.typepad.com

Posts by Rohit Bhargava:

4 Easy Ways To Share Your Expertise Online

July 20th, 2011

Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products – the expertise [...]

What Is The ROI Of A Conversation?

May 11th, 2011

Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that “investment” is measure in dollars or in time that you or your employees spend trying to do something, we are taught that the benefit must be tangible when it comes back to your business. [...]

American Express Opens Small Business Saturday

December 1st, 2010

This morning as most Americans will wake up after the busiest “Black Friday” shopping day of the year, a weekend of buying and saving is likely to continue as people start to catch up on buying things they need and things they don’t. This year, however, Black Friday will be followed by the newly named [...]

Why Email May Be Your Best Campaign Tactic

March 31st, 2010

Every morning I do something which you will probably find surprising for a marketer: I unsubscribe to emails. More than that, I actively block senders of unwanted emails and routinely delete undesired emails before I even start reading those that I do. You might wonder why it is that I get so much email I [...]

How To Get Started Socializing Your Brand

December 9th, 2009

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best [...]

Using Social Media Tools To Market Your Brand

July 15th, 2009

Many brands like to treat social media like a big party at the cool kids house. Everybody’s invited, and having a great time. The conversation is flowing and it’s the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides [...]