Author
Stacy Karacostas
Profile: Practical Marketing Expert Stacy Karacostas, founder of SuccessStream Sales & Marketing Solutions, specializes in taking the stress, struggle and confusion out of growing your small business. She's the author of the 2-page marketing plan workbook Putting Your Business on the Road to Success, and The Small Business Website Bible. Stacy also writes the fun and informative Marketing Junkie blog and Bright Ideas weekly newsletter. For more practical, business-building wisdom help yourself to a copy of her free report The 7 Deadliest Small Business Marketing Sins... Are You Guilty?
Posts by Stacy Karacostas:
Testing The Business Waters Before Your Big Launch
August 3rd, 2010Years ago, back when I was copywriter and marketing consultant, I worked with a client who wanted to offer quit smoking classes virtually. She’d been teaching live classes for years for another company, but saw a niche that wasn’t being filled.
Marketing Your Business Effectively To Motivate Your Customers
December 24th, 2009I flew to St. Louis for the Glazer-Kennedy Info Summit. This is a 4-day event about how to create and market information products (think ebooks, teleseminars, coaching groups, membership sites, live seminars and more). This is the second time I’ve made it to this event, and once again I took home a ton of fantastic [...]
Improving Your Business Focus And Productivity
October 13th, 2009Here’s an easy way to improve focus, concentration and productivity… Turn off your email alerts. Yep. You heard me right. Turn off that little box or bell that signals you each time an email arrives in your Inbox. That way your concentration isn’t broken and you’re not tempted to stop what you’re doing to respond.
If You Build It, It Doesn’t Mean They Will Come
July 22nd, 2009Remember the movie Field of Dreams with Kevin Costner? Costner is visited by a voice telling him to build a baseball diamond on his farm. He isn’t sure why, but the voice keeps insisting “If you build it, they will come.”
Get To Know Your Customers To Increase Profitability
June 9th, 2009Lots of entrepreneurs struggle when it comes to making sales. Though there are many possible reasons for this, I’ve found one mistake in particular that small business owners make time and again. This is something that kills sales—especially sales of higher priced items—like nothing else. Luckily it is also fairly easy to avoid. So what [...]
Pulling Your Small Business Out Of The Vacuum
April 1st, 2009Whether you’re self-employed or run a small business, it’s easy to get so busy you can’t remember the last time you came up for air. Do this long enough and you can get pretty lost in it…Certainly to the point where you no longer see the forest for the trees. When I was running my [...]
Keeping Your Customers Loyal and Shopping
December 18th, 2008Are you looking for a simple, inexpensive way to get people to buy more now.And come back to buy again later (Duh, who isn’t)? Instead of putting your products or services on sale, or giving out coupons, consider offering credit towards future purchases for every so many dollars spent between now and a future deadline. [...]
Are Free Teleseminars Still Effective?
October 29th, 2008I don’t know about you, but for me the days of excitedly signing up for a free teleseminar on this or that subject are long gone. For quite some time it’s seemed to me that most of these are nothing but glorified pitch fests. Rarely is there ever any meat. Most of the time they [...]
To Achieve Success… Let Go Of Limiting Beliefs
July 24th, 2008Just yesterday I was on the phone with an amazing business man. I met him at the biznik BizJamSeattle2008 a couple of weeks ago, and was really impressed with his work, attitude and obvious success. So we were chatting to get to know each other better and see if there might be some synergy or [...]
