Stoney deGeyter

Profile: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.

Posts by Stoney deGeyter:

Perception is Worth 1,001 Words

November 23rd, 2011

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!

Put Your Business in its Place or Your Marketing Campaign Will

November 9th, 2011

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God get’s up is forever behind you, as you make that long-awaited jump to start your own online business. Your [...]

Optimizing Your Online PR: Crafting the Story

June 29th, 2011

In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll look more at the content itself and how you can improve it for a better searcher and reader experience. Keyword Integration

Can Small Businesses Really Do Their Own SEO

June 1st, 2011

Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no. There are lots of things small businesses can do. I’ve mentioned some of [...]

Creating Informed Client Expectations

October 27th, 2010

A few months ago a long-time client of mine was launching a new site. They wanted us on board to manage the SEO efforts of the new site, so we had been actively engaged through the design/development process. As they got closer to a launch date, the client wanted to to get a handle on [...]

Investing More In Your SEO Campaign

October 21st, 2010

I recently heard about a company that was working on having their site optimized and wanted to increase those efforts. Instead of doing so, they dropped the idea due to “lack of funds” and transferred that money over to Social Media. Another company brought their PPC in-house because it was becoming too expensive to outsource. [...]

Taking Your Business Online Without Breaking Your Budget

April 29th, 2009

It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. I think the value of the web has proven itself more than we can possible realize. Today I can pay bills, stream movies, schedule and [...]

Becoming the Destination Search Point

July 17th, 2008

In the last installment of this series I defined Destination Search Engine Marketing as the process of creating a desired destination point for anyone looking for the product, services, or information you provide. With that as the starting point I further discussed what it takes for you to become that destination point and the effects [...]