July 21, 2017
David Raab
About David Raab
David M. Raab is a Principal at Raab Associates, Inc., a consulting firm specializing in marketing technology and analysis. He advises major consumer and business marketers on marketing processes, technology and service vendors. Mr. Raab is author of the Raab Guide to Demand Generation Systems and Marketing Performance Measurement Toolkit. He has written hundreds of articles on marketing technology for industry publications including DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, The Journal of Database Marketing, and elsewhere. Mr. Raab established the technology consulting practice at Raab Associates in 1987. He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Check out his blog at http://customerexperiencematrix.blogspot.com/.