June 15th, 2010 by Brian Solis
Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.
June 9th, 2010 by Jay Baer
Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.
But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business.
June 2nd, 2010 by Denise OBerry
Recently, Capital One Small Business revealed the results of its Q1 Small Business Barometer, a quarterly survey of small businesses across the nation gauging their current financial condition and business projections for the next six months. The news is good for small business.
May 25th, 2010 by Brian Solis
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable.
May 19th, 2010 by Doug Caverly
Small business owners who are interested in getting a loan may be in luck. The U.S. Congress and Treasury Department are supposed to be on the verge of approving a plan that would create a $30 billion fund encouraging banks to lend money to small businesses.
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May 12th, 2010 by Denise OBerry
The first people most small business owners turn to when trying to name (rename?) a business is family, friends and colleagues. That could be a big mistake for your small business.
Why? Those people know and love you and have a tough time being objective and providing candid feedback.
May 5th, 2010 by Lee Odden
B2B marketers have always been in the business of “content marketing“ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.
April 28th, 2010 by Denise OBerry
The recent volcano in Iceland that grounded thousands of plane flights across Europe made me wonder how many small business owners were in panic mode because they couldn’t get back to their businesses and keep the doors open. It’s a real problem with small business owners.
If you are involved in every step that is taken in your company, you have created a job for yourself that could hold you prisoner and keep you from enjoying the fruits of your labor. When I was consulting with small business owners, this was one of the biggest business issues.
April 21st, 2010 by Bill Hartzer
Online Reputation Management, as defined by Wikipedia, is the “practice of consistent research and analysis” of your personal or professional, business or industry reputation as represented” by the all of the content across that appears anywhere online (on the internet) on all types of online media. If someone has mentioned your name or your company name, and that comment is not a very positive one, your reputation could be at stake. Certainly nowadays, online reputation management is very key, especially from a public relations standpoint. If someone says something that’s not positive about you or your company, then you need to respond quickly.
April 14th, 2010 by Frank Reed
We have heard that content is king ever since the dawning of the commercial Internet. We hear it because it makes sense and, for the most part, is completely true. Sure there are other techniques and tactics to get someone to a website but sites don’t convert if the content on the site stinks.
You can get a site ranked because of incredible link building efforts but when the visitor gets to the site and the content doesn’t match the ranking expectation (in other words most people think a top ranked site by Google should be a good well written and well thought out site) then all that effort is for naught.
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