April 14th, 2010 by Frank Reed
We have heard that content is king ever since the dawning of the commercial Internet. We hear it because it makes sense and, for the most part, is completely true. Sure there are other techniques and tactics to get someone to a website but sites don’t convert if the content on the site stinks.
You can get a site ranked because of incredible link building efforts but when the visitor gets to the site and the content doesn’t match the ranking expectation (in other words most people think a top ranked site by Google should be a good well written and well thought out site) then all that effort is for naught.
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April 6th, 2010 by Roxanne Rives
So you have a really great product but no one knows about it yet right?
Maybe it’s the small clothing store you own and operate every day where your blood, sweat, tears and dreams are quickly going down the drain because your stuff is great but no one can find you because your location is lousy.
Whatever the case, most of you may not realize how very important social media is to your business or product. After all, when was the last time you picked up a yellow pages to look up a product or saw an ad on TV and was like “By golly, I need to go out and visit that business.”
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March 31st, 2010 by Rohit Bhargava
Every morning I do something which you will probably find surprising for a marketer: I unsubscribe to emails. More than that, I actively block senders of unwanted emails and routinely delete undesired emails before I even start reading those that I do. You might wonder why it is that I get so much email I don’t want in the first place … and the main reason is that I still actively sign up to try new sites and get new marketing offers by email. Most times it is marketing curiosity rather than an actual desire to get an email which leads me to sign up for something – which means I may be doomed to repeat this morning ritual for a long time to come. Read the rest of this entry »
March 24th, 2010 by Rene LeMerle
Facebook has done it again. Last week, Facebook was again the most visited website in the US – toppling Google from the top spot.
A report out by Experience Hitwise details that 7.07% of all internet visits during the week ended 13th March were to Facebook. Google by comparison received 7.03%. While the percentages might seem low – the traffic is phenomenal.
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March 17th, 2010 by Krishna De
How do I get inspiration for my business blog so that I know what kind of articles, videos or podcasts to post is a question I am often asked.
One of the great ways is to read other peoples business blogs – and not always blogs in your own business niche as you can be inspired to develop content learning from others.
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March 12th, 2010 by Roxanne Rives
Creating a large following on your facebook fanpage is a lot of work and will not happen overnight for most businesses. An exception to the statement… you are a mega empire corporation everyone already knows.
Driving visitors to your fan page for small businesses will take dedication and commitment. One brand that does that well on facebook is the Pringles page. They have installed video, blogs, and even coupons for their fans to use.
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March 3rd, 2010 by Brandon Leibowitz
Blogging has become explosive in recent years and many people are confused as to what all the hype is. Blogging allows you to quickly relay your message to a captive audience. By speaking directly with your clients or customers, you are establishing a positive relationship with them. Read the rest of this entry »
February 24th, 2010 by Jay Baer
Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. And at the execution level, it’s an important distinction.
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February 17th, 2010 by Krishna De
Do you ever get stuck for inspiration in terms of what to write about for your online articles, your newsletter or ezine or your business blog? Or what you could talk about in your podcast or your inline video?
Google just might have the answer for you – in this video I go through how to use the Google Wonderwheel search tool to help you with ideas for your topics.
Of course – model NEVER copy someone elses articles won’t you!
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February 3rd, 2010 by Jon Hines
The use of “estimate search traffic” button is an invaluable tool to use in your Google Adwords campaign. Most businesses misunderstand the importance’s of its function. There is more to it than thinking ok this will cost me $30 to $100/day for this “concrete floor coatings” in the paint industry.
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