August 24th, 2011 by Stacy Karacostas
Any entrepreneur who’s been at it awhile knows it’s all too easy to let your business take over your entire life. Because there’s always more on your to-do list than any human can get done in a day (or possibly even a lifetime).
But unless you find ways of creating a bit of that elusive work/life balance, chances are you won’t last long owning your own business. Or at the very least you’ll be very unhappy doing it. Because you simply cannot work 60-80 hours a week, month after month, without burning out.
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August 17th, 2011 by Dave Thomas
As the economy tries to gain a solid footing, and small businesses wonder if they’ll be hiring or laying off employees the remainder of the year, business owners are wise to review their marketing strategy for what remains of this year and going forward in 2012.
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August 10th, 2011 by Sally Ormond
It’s very true when people say nothing in life ever stays the same.
If you’re into internet marketing you will definitely appreciate that. Google is constantly changing its algorithms. One minute your website could be riding high, the next it could be sinking fast.
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August 3rd, 2011 by Rene LeMerle
AdWords has always been Google’s money maker and the company is always on a quest to make it more and more profitable. With that in mind, the company recently announced its maiden venture into the world of vendor financing with the launch of the AdWords Credit Card.
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July 27th, 2011 by Mary Bowling
I’ve been soaking up all the changes and speculation about what’s going on with Google+ and Google Places lately and have come to the conclusion that the widely-anticipated Business Profiles that Google is dangling out there will be a paid advertising product. Here’s my reasoning:
Why would businesses need both a Business Profile and a Places page, when the Place page is essentially already a business profile? Because Google’s always made a big deal about Places being free, so if it wants to get revenue from them it needs to shift to a paid inclusion model, similar to Yahoo Local’s enhanced listings.
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July 20th, 2011 by Rohit Bhargava
Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products – the expertise can be what sets your business apart.
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July 13th, 2011 by Krishna De
Are you monitoring social media channels for mention of your brand, products and services? I still find in my digital marketing training that few organisations have established a process for listening for feedback about their online reputation despite there being many free tools available.
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June 29th, 2011 by Stoney deGeyter
In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll look more at the content itself and how you can improve it for a better searcher and reader experience.
Keyword Integration
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June 22nd, 2011 by Rich Brooks
Online video–and especially YouTube–is critical to your online marketing and increasing your overall visibility. Julie Perry tells how.
For the highlights of this article be sure to check out How to Make YouTube Part of Your Social Media Marketing at FastCompany.com.
Rich: Hi, this is Rich Brooks, and I have on the phone with me today Julie Perry. She is the social media director at BLASTmedia, which is a PR and social media firm.
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June 15th, 2011 by Rene LeMerle
Just after a week of launching Google Wallet Google has launched it’s much anticipated Google Offers in Portland with selected local businesses offering customers some great deals to avail.
Google Offers, touted as a potential Groupon killer, came into existence after Google’s ambitious attempt to buy out Groupon failed last year. Soon after, Google announced that it was working on its own social coupon service and approximately a year later Google Offers came into existence.
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