Bummer! A new study proves the age-old complaint: Employees hate email. But if you’re thinking about adopting newer collaboration apps to squash the complaints — think again. Switching out email for multiple collaboration apps is creating a whole new mess or what a few are calling “collaboration paradox.” To get […]
It is extremely important for the small businesses to execute a strategic SEO campaign to be successful. When it comes to digital marketing channels, Search Engine Optimization is one of the most cost-effective options for the small businesses. Here is an insightful infographic by CJG Digital Marketing on crucial steps […]
GoDaddy recently commissioned RedShift to poll 4,000 “very small” businesses (5 employees or less) hoping to understand how they are using the web. They found that the majority (59%) have no website, and that this is impacting their ability to grow and market to new customers. The study also found […]
I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut […]
There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really […]
Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools. During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool […]
If your business is growing slower than it should be, this post is just for you. To get your business moving forward, there are 2 things you need to focus on. I have set them out as 2 questions. Oh, and don’t worry, I’m going to help you find your […]
It’s time to devise a plan to reach consumers on mobile as majority of them are using mobile devices, otherwise you stand to lose potential and current customers to websites providing better mobile experience.